Wal-Mart, Pedigree Team On QR Campaign

BENTONVILLE, Ark. — A cause-marketing program involving QR codes on bags of Pedigree dog food is part of the month-long “Pets Love Walmart” campaign.

BENTONVILLE, Ark. — A cause-marketing program involving QR codes on bags of Pedigree dog food is part of the month-long “Pets Love Walmart” campaign.

Throughout September, Pedigree will donate a bowl of food to shelter dogs for every QR code scanned. The codes can be found on over 200,000 40-pound bags distributed exclusively at Wal-Mart.

Shoppers who interact with the code can access details abou

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TAGS: Center Store