Wal-Mart Private Label Could Exceed 40%: Analyst

Citigroup Global Markets is predicting private-label penetration at Wal-Mart Stores could exceed 40% over the next three years as the company replaces slow-moving brands with own-label products.

NEW YORK — Citigroup Global Markets here is predicting private-label penetration at Wal-Mart Stores could exceed 40% over the next three years as the company replaces slow-moving brands with own-label products.

Private-label, whose penetration is approximately 16%, has historically not been an area of focus for Wal-Mart, Deborah Weinswig, the company's analyst here, pointed out. However, the expected relaunch of the company's Great Value brand this year "could serve as a cataly

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