Wal-Mart’s Exclusive Promotion Wins ADDY

A series of six videos promoting Listerine Agent Cool Blue, which ran exclusively on endcap screens of Wal-Mart Stores’ Smart Network last year, was recognized with an ADDY award yesterday by the Greater San Francisco Ad Club.

BENTONVILLE, Ark. — A series of six videos promoting Listerine Agent Cool Blue, which ran exclusively on endcap screens of Wal-Mart Stores’ Smart Network last year, was recognized with an ADDY award yesterday by the Greater San Francisco Ad Club.

The videos demonstrated how the kids’ pre-brush tinting rinse works. The award, the first of a three-tier national competition by the American Advertising Federation, was presented to San Francisco-based Premier Retail Networks, the cr

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