Wal-Mart Scores Highest in Shopper Loyalty Study

CINCINNATI – Wal-Mart Stores received the highest scores in a study of shopper loyalty conducted by Colloquy here.

CINCINNATI — Wal-Mart Stores received the highest scores in a study of shopper loyalty conducted by Colloquy here.

The 2010 Colloquy Retail Loyalty Index shows that customers claimed the highest loyalty to Wal-Mart in many of the grocery and personal care regional categories, reflecting the importance of low prices in the recession.

The 2010 index was built from a December 2009 survey of 3,500 U.S

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