Wal-Mart Seeks to Tie Low Prices, Sustainability

Wal-Mart Stores wants to merge the ideas of price and sustainability in its message to consumers, the executive vice president of the company’s grocery division said at a conference yesterday.

INDIANAPOLIS — Wal-Mart Stores wants to merge the ideas of price and sustainability in its message to consumers, the executive vice president of the company’s grocery division said at a conference here yesterday.

“An investment in [certain sustainability initiatives] contributes to how we can reduce the price to our customer,” said Jack Sinclair at the Center for Food Integrity’s 2008 Summit. “It’s not a cost premium. I

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