Wal-Mart to Sell FIFA World Cup Merchandise

Wal-Mart Stores last week said it would partner with the Federation Internationale de Football Association’s (FIFA) exclusive worldwide master licensee, Global Brands Group, to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world.

BENTONVILLE, Ark — Wal-Mart Stores here last week said it would partner with the Federation Internationale de Football Association’s (FIFA) exclusive worldwide master licensee, Global Brands Group, to operate 2010 FIFA World Cup Official Event Stores in nearly all of its retail markets around the world.

In addition to featuring FIFA event branded shops inside select stores that will offer exclusive FIFA World Cup official licensed products, Wal-Mart said it will host special ev

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