Wal-Mart Supermercado Opens With ‘Dramatic’ Fresh Impression

Supermercado de Wal-Mart, the new Hispanic-focused food concept from Wal-Mart, opened its first location in Houston Wednesday, bringing what Eduardo Castro-Wright, vice chairman of Wal-Mart, called “the most dramatic expression” of its recent efforts to improve fresh food merchandising.

NEW YORK — Supermercado de Wal-Mart, the new Hispanic-focused food concept from Wal-Mart, opened its first location in Houston Wednesday, bringing what Eduardo Castro-Wright, vice chairman of Wal-Mart, called “the most dramatic expression” of its recent efforts to improve fresh food merchandising.

Speaking at the Barclay’s Capital Retail and Restaurant conference here yesterday, Castro-Wright said the new store devotes more space to fresh items and an assortment suited for the

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