Wal-Mart Unveils Price Match Guarantee

Wal-Mart Stores is rolling out a new price-match guarantee in which it pledges to match any competitor's advertised price.

BENTONVILLE, Ark. — Wal-Mart Stores here is rolling out a new price-match guarantee in which it pledges to match any competitor's advertised price. The company unveiled the new effort Monday, along with a new ad campaign with the tag line "Low Prices. Every Day. On Everything."

The campaign is an effort to "reinvigorate its price leadership promise," Wal-Mart said in a prepared rel

Register to view the full article

Already a member? .