Wal-Mart Using Data to Help Poor Shoppers: CIO

SAN ANTONIO — Wal-Mart Stores is analyzing data to help lower-income shoppers get through hard economic times, according to Rollin Ford, executive vice president and chief information officer.

SAN ANTONIO — Wal-Mart Stores is analyzing data to help lower-income shoppers get through hard economic times, according to Rollin Ford, executive vice president and chief information officer.

In a presentation here yesterday kicking off U Connect 2010, the annual conference held by GS1 US and VICS, Ford said that in certain countries and markets, the company’s data indicates that shoppers have a particul

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TAGS: Marketing