Waldbaum’s Targets Value-Conscious Shoppers With Discounts

A&P’s Waldbaum’s banner is using percent-off coupons to cater to value-conscious shoppers.

MONTVALE, N.J. — A&P’s Waldbaum’s banner is using percent-off coupons to cater to value-conscious shoppers.

Between July 30 and Aug. 5, Waldbaum’s circulars featured a clip out coupon for 15% off a $150 order or 10% off a $100 order. All those who used the coupon received a checkout coupon for 5% off their next $100 purchase between Aug 6-12.

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TAGS: Marketing