Washington Independent to Launch ‘Virtual Wallet’

Pick-Rite Thriftway, a one-store operator, will be introducing a loyalty system this week that employs a “virtual wallet” where promotional offers can be populated.

MONTESANO, Wash. — Pick-Rite Thriftway, a one-store operator here, will be introducing a loyalty system this week that employs a “virtual wallet” where promotional offers can be populated.

The system, from Accelitec, Bellingham, Wash., has until now been used by Haggen, Bellingham, Wash., at its 17 Top Food & Drug outlets.

“As we learn what customers are looking for, we’ll specify offers to them,” said Mark Galland, owner of the store.

During the launch peri

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing