Watch H-E-B in Super Bowl Commercial

SAN ANTONIO — Among the many high-profile commercials to air Super Bowl Sunday will be a country music advertisement from The H.E. Butt Grocery Co. here.

SAN ANTONIO — Among the many high-profile commercials to air Super Bowl Sunday will be a country music advertisement from H.E. Butt Grocery Co.

Jack Ingram, a musician who lives in Texas, performs “Can’t Spell Texas without H-E-B,” a song that “celebrates and recognizes all the great things about Texas.” Shot at Gruene Hall, the oldest dance hall in Texas, the commercial shows Ingram performing the song.

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TAGS: Marketing