Wegmans Brand Outsells All Others in Certain Categories

Wegmans’ store brands are outselling any other brand in categories including cereals, salsa, ice cream, frozen vegetables, yogurt and frozen self-rising pizza, reported Mary Ellen Burris, senior vice president of consumer affairs for the chain, in her latest column on the company’s website.

ROCHESTER, N.Y. — Wegmans’ store brands are outselling any other brand in categories including cereals, salsa, ice cream, frozen vegetables, yogurt and frozen self-rising pizza, reported Mary Ellen Burris, senior vice president of consumer affairs for the chain, in her latest column on the company’s website. She attributes the brands’ success to the strict criteria that must be met before items hit Wegmans’ shelves. “The beginning: an audit of the plant where product is to be produced, if tha

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TAGS: Center Store