Wegmans Controls Costs by Shrinking Store-Brand Sizes

Corporate-brand products are among the items taking up less shelf space while bearing the same price tag at Wegmans, Mary Ellen Burris, senior vice president of consumer affairs, conceded in her latest online column.

ROCHESTER, N.Y. — Corporate-brand products are among the items taking up less shelf space while bearing the same price tag at Wegmans, Mary Ellen Burris, senior vice president of consumer affairs, conceded in her latest online column. She explained that when it comes to controlling private-label costs, the retailer is sometimes at the mercy of its store-brand suppliers. “Customers have asked why at least on Wegmans brand, we couldn’t keep size the same and just increase the price,” she said i

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