Wegmans Emphasizes Innovation

Wegmans Food Markets seeks out suppliers who can give customers what they want before they realize they want it, says Chief Executive Officer Danny Wegman.

NEW YORK — Wegmans Food Markets seeks out suppliers who can give customers what they want before they realize they want it, says Chief Executive Officer Danny Wegman.

“We want products that are better than average. We want suppliers that are innovative,” Wegman said in a roundtable discussion at Food Marketing Institute’s Private Brands Summit, held here June 14-16.

Doing so means much more than asking customers what they want — rather, it means predicting their needs,

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