Wegmans Highlights Prices Now Vs. Then

Wegmans here launched a marketing campaign yesterday that highlights its prices now, as compared to prices one year ago.

ROCHESTER, N.Y. — Wegmans here launched a marketing campaign yesterday that highlights its prices now, as compared to prices one year ago.

For the next few weeks, weekly print ads will make the price comparison, and signs on shelves will point out key items that are priced lower now than they were last year, according to the retailer.

Last November Wegmans announced it would lower hundreds of prices on frequently purchased products.

"At the time of these 2008 pr

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing