Wegmans Partnering With Frito-Lay on Market Research

ROCHESTER, N.Y. — Wegmans Food Markets is consulting with Frito-Lay and other CPG companies on market research into new markets where the chain plans to open stores, including New England, said Peggy Riley, human resources project manager, Wegmans.

ROCHESTER, N.Y. — Wegmans Food Markets is consulting with Frito-Lay and other CPG companies on market research into new markets where the chain plans to open stores, including New England, said Peggy Riley, human resources project manager, Wegmans.

Speaking at the FMI Show in Las Vegas last week, Riley said before entering a new market — such as the Boston region, which it plans to enter in the fal

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TAGS: Marketing