Wegmans Promotes Itself as a One-Stop Shop

As part of a new campaign that encourages website visitors to “think Wegmans,” the retailer is positioning itself as a one-stop shop.

ROCHESTER, N.Y. — As part of a new campaign that encourages website visitors to “think Wegmans,” the retailer is positioning itself as a one-stop shop. “You don’t have to make a special trip for club sized savings,” reads its site. “We price to match or beat club store prices — and you’ll never pay a membership fee.” Wegmans is also promoting the value of its chef-prepared, ready-to-eat meals. “A trip to Wegmans is like a trip to your favorite family restaurant at a fraction of the cost,” acc

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TAGS: Marketing