Wegmans Reformulates Private Labels

ROCHESTER, N.Y. — Wegmans Food Markets is overhauling store brands to reduce sodium and sugar, increase whole grains, eliminate gluten and high fructose corn syrup and find alternatives to Chinese suppliers.

“It means opening every package of every product, analyzing, counting (blueberries in waffles e.g.), popular brand comparison (if there is one), examining customer comments, etc.,

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