Wegmans Sows QR Code for Gardening

ROCHESTER, N.Y. — Wegmans Food Markets is leveraging QR code technology in the latest edition of Wegmans Menu magazine.

ROCHESTER, N.Y. — Wegmans Food Markets is leveraging QR code technology in the latest edition of Wegmans Menu magazine.

The two-dimensional code can be found in a “Get Growing” section that highlights a simple approach to gardening using a container rather than digging in the ground. Smartphone users who scan the code are directed to a how-to video on building your own raised garden bed on

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TAGS: Marketing