Wegmans Tries Something New With Store Brand

ROCHESTER, N.Y. — Wegmans Food Markets is doing something with a private label that it's never done before: calling out the product’s manufacturer on packaging.

ROCHESTER, N.Y. — Wegmans Food Markets is doing something with a private label that it's never done before: calling out the product’s manufacturer on packaging.

The retailer decided to add the name of family-owned Gottlieber Spezialitäten AG to the label of its new Wegmans Brand Swiss Crepes since it has a strong reputation for quality. The company is a gold medal winner with the Exposition of Swis

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TAGS: Center Store