Weis Launches 'Local and Proud of It' Produce Campaign

Weis Markets yesterday announced the launch of its new “Local and Proud of It” campaign highlighting the grocer’s commitment to offering a wide variety of locally grown produce.

SUNBURY, Pa. — Weis Markets yesterday announced the launch of its new “Local and Proud of It” campaign highlighting the grocer’s commitment to offering a wide variety of locally grown produce.

"For 97 years, we've purchased and sold local produce wherever we've operated stores," President and Chief Executive Officer David J. Hepfinger said in a release. "This year, we expect to purchase 21 million pounds of local produce from nearly 150 local producers and co-ops in Pennsylvani

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