Weis to Unveil 'Gold Card' for Best Shoppers

SUNBURY, Pa. — Weis Markets here is preparing to upgrade its loyalty card to a new program that rewards its best shoppers with personalized offers.

The retailer here has begun shipping new Weis Gold Cards to shoppers who spend $67 or more weekly at Weis, a group representing the top 20% of shoppers at the chain, Dennis Curtin, a spokesman for Weis, told SN on Wednesday.

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TAGS: Marketing
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