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Weis Unveils New Extended Discounts

SUNBURY, Pa. — Weis Markets on Monday said it had lowered prices on 1,700 staple items and that it will freeze the prices of these products for 90 days. It is the eighth 90-day “Price Freeze” since 2009 for Weis, based here. 

“Our 90-Day Price Freeze program continues to make sense, particularly with food inflation being a factor in a number of key categories,” Kurt Schertle, Weis Markets senior vice president, sales and merchandising, said in a statement. “We’ve been able to minimize its impact through special long-term buys that will result in real savings for our customers. Our Prize Freeze savings are significant. Over the past three years, our Price Freeze program has collectively saved our customers more than $35 million.”

The program includes 1,700 brand-name and private-brand products in grocery, frozen, dairy, meat, health, beauty care and general merchandise. Prices premiered in Weis’ Jan. 8 sales circular and will continue through April 2.

TAGS: Marketing
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