Whole Foods Launches Foodie Travel Company

BOULDER, Colo. — Whole Foods Market has launched a travel company designed for active food lovers to experience “what travel should taste like.”

Called Whole Journeys, the company will offer guided trips from 5 days to 2 weeks on 11 itineraries through Europe, China and the U.S. starting in April 2013. Tours will feature visits to local farms and other food producers, wine tastings and cooking

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