Whole Foods Launches Natural Body Care Standard

Whole Foods Market has developed new standards and a labeling seal of approval for defining quality natural personal care products.

AUSTIN, Texas — Whole Foods Market has developed new standards and a labeling seal of approval for defining quality natural personal care products. Called Premium Body Care, the benchmark is designed to help consumers decipher which body care products in its Whole Body departments contain the most natural and highest-quality ingredients, the retailer said last week. "Personal care products are not regulated like food in this country, so there are currently no consistent standards for them lai

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