Whole Foods, Safeway Store Brands Enjoy Positive Online Buzz

A J.D. Power and Associates’ analysis of 50,000 blog entries related to store brands over the course of a year revealed that 73% of comments made about Whole Foods private-label products were positive.

WESTLAKE VILLAGE, Calif. — A J.D. Power and Associates’ analysis of 50,000 blog entries related to store brands over the course of a year revealed that 73% of comments made about Whole Foods private-label products were positive. That’s the highest percentage achieved by any food retailers’ store brand. Researchers also measured neutral and negative entries.

With 45% of comments related to its store brands being positive, Safeway took the No. 2 spot, followed by Trader Joe’s (41

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