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Whole Jokester Enjoys the Day

Whole Jokester Enjoys the Day

AUSTIN, Texas – Whole Foods Market today devoted its home page to April Fools gags — seriously.

AUSTIN, Texas – Whole Foods Market today devoted its home page to April Fools gags — seriously.

Here are some highlights at www.wholefoodsmarket.com.

• "Insects Raised with Compassion. Our true partnerships with farmers and ranchers allow us to offer the highest quality, tiniest meat on the planet."

• "Love Stinky Cheese? This spring, we’re releasing a trio of artisan cheese lip balms so you can enjoy the aroma of a perfectly aged Camembert, Roquefort or Vieux-Boulogne while keeping your lips moisturized – all in one stimulating recipe!"

• "Speed Up Your Checkout. Starting April 1st, you can set up a direct deposit account to have your whole paycheck automatically converted to a Whole Foods Market gift card. It’s the fastest and easiest way to pay."

TAGS: Marketing