Winn-Dixie to Become More Promotional

JACKSONVILLE, Fla. — Winn-Dixie Stores here said Tuesday it plans to become more promotional in an effort to drive the top line after a fourth quarter that included a 5.2% decline in identical-store sales.

JACKSONVILLE, Fla. — Winn-Dixie Stores here said Tuesday it plans to become more promotional in an effort to drive the top line after a fourth quarter that included a 5.2% decline in identical-store sales.

According to Peter Lynch, chairman and chief executive officer, "We made the decision in the fourth quarter not to chase sales, and I think that hurt us a little bit. What he have done is take a strategic l

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