Winn-Dixie Launches Card-Based Gas Rewards Program

Winn-Dixie Stores has partnered with Excentus, Irving, Texas, to launch fuelperks! — a program that allows customers to earn gas discounts at Shell-branded and other participating gas stations when they shop in any of 51 Winn-Dixie stores in the Jacksonville area, comprised of locations in Northeast Florida and Southeast Georgia.

JACKSONVILLE, Fla. — Winn-Dixie Stores here has partnered with Excentus, Irving, Texas, to launch fuelperks! — a program that allows customers to earn gas discounts at Shell-branded and other participating gas stations when they shop in any of 51 Winn-Dixie stores in the Jacksonville area, comprised of locations in Northeast Florida and Southeast Georgia.

To support the program, Winn-Dixie's Customer Reward Card (CRC) has been redesigned to include a magnetic strip on the back.

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TAGS: Marketing