Winn-Dixie Launches ‘Local’ Marketing Campaign

Winn-Dixie Stores is scheduled to launch a major marketing campaign today in parts of Louisiana and Mississippi based on the tag line, "Local flavor since 1956." The campaign — directed at consumers in New Orleans, Baton Rouge and Lafayette, La., and Biloxi and Gulfport, Miss.

JACKSONVILLE, Fla. — Winn-Dixie Stores here is scheduled to launch a major marketing campaign today in parts of Louisiana and Mississippi based on the tag line, "Local flavor since 1956."

The campaign — directed at consumers in New Orleans, Baton Rouge and Lafayette, La., and Biloxi and Gulfport, Miss. — will focus on the chain's use of local produce, local vendors and local people for more than 50 years.

Using newspaper inserts, radio and billboards, the Winn-Dixie cam

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