Winn-Dixie to Sponsor New Golf Event

Winn-Dixie Stores said yesterday it is partnering with the Professional Golfers Association to bring a new entry in the PGA's nationwide tour next October to benefit local charities.

JACKSONVILLE, Fla. — Winn-Dixie Stores here said yesterday it is partnering with the Professional Golfers Association to bring a new entry in the PGA's nationwide tour here next October to benefit local charities.

The Winn-Dixie Jacksonville Open will donate 100% of public ticket sales to non-profit organizations, the chain said.

According to Peter Lynch, chairman, president and chief executive officer of Winn-Dixie, "This event not only brings another first-class golf

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TAGS: Marketing