BERWICK, Pa. — Wise Foods is using a new form of engagement called augmented reality to promote its Cheez Doodles brand.
Using computer vision and object recognition technology, augmented reality lets people augment their real-world environment online with virtual computer-generated imagery.
Wise is using the tactic for a new campaign for its Cheez Doodles brand. It revolves around the “Cheez Dudes,” an alternative rock/pop group with original music. An augmented realit