Wise Foods Promotion Will ‘Rock the Cheez!’

Wise Foods is using a new form of engagement called augmented reality to promote its Cheez Doodles brand.

BERWICK, Pa. — Wise Foods is using a new form of engagement called augmented reality to promote its Cheez Doodles brand.

Using computer vision and object recognition technology, augmented reality lets people augment their real-world environment online with virtual computer-generated imagery.

Wise is using the tactic for a new campaign for its Cheez Doodles brand. It revolves around the “Cheez Dudes,” an alternative rock/pop group with original music. An augmented realit

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing