Women Seeking Health Specifics From Labels: Report

Women are reading labels carefully for health benefits and additives, as opposed to merely scanning labels for general product attributes, according to a new research report.

NEW YORK — Women are reading labels carefully for health benefits and additives, as opposed to merely scanning labels for general product attributes, according to a new research report.

The report, a joint project of iVillage and Delicious Living magazine, found that 50% of women respondents search for specific health benefits such as high fiber, reduced fat and low sodium, rather than general claims that the food is “organic” or “natural.”

Some 73% of respondent

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