Younger Shoppers Most Receptive to Online Coupons: Study

The youngest market segments are the most receptive to online coupon offers, with 51% of 18-24 year-old shoppers indicating that they would be very likely to use coupons presented to them online, according to a new study conducted by Platform A, a division of AOL here, and Chicago-based Information Resources Inc.

NEW YORK — The youngest market segments are the most receptive to online coupon offers, with 51% of 18-24 year-old shoppers indicating that they would be very likely to use coupons presented to them online, according to a new study conducted by Platform A, a division of AOL here, and Chicago-based Information Resources Inc.

While historically ambivalent to traditional coupons, younger couples are the most likely life-stage group to use online coupons, the study said. Young coup

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