Grocery Outlet CEO deems SoCal 'huge growth market'

Grocery Outlet CEO deems SoCal 'huge growth market'

“There's plenty of room there for both Aldi and Grocery Outlet. They are more of a threat to conventional operators than to our model.” —Eric Lindberg, Grocery Outlet

Grocery Outlet Bargain Market is in growth mode.

With 244 stores in six states, it is in the midst of introducing itself to Los Angeles consumers, with 10 stores already opened since December, 10 more scheduled to open this year and another 12 to 15 due next year.

Eric Lindberg, co-CEO of the Berkeley, Calif.-based extreme-value discount chain, said he sees Southern California as “a huge growth market,” with

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