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You’ve got to get into an Aldi store!

You’ve got to get into an Aldi store!

Aldi has become much more promotional lately. This surprised me, since their value is clearly evident in their everyday shelf prices, which typically run a third less than comparable items in non-discount stores.

So far, I’ve been watching them:

• Run their own version of a weekly circular, complete with temporary price reductions and every-Wednesday meat deals.

• Drop two coupons for $5 off a $30 purchase via direct mail

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TAGS: Marketing
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