Marketer of the Year
The Power of Pleasure at Publix

The Power of Pleasure at Publix

"Every customer deserves the best we have to offer.” —MARIA BROUS, Publix

Organic growth in the supermarket business is a rare thing these days and for good reason: It often doesn’t work.

In a mature industry saturated with long-standing local brands and strained amid competition from alternate formats, there simply is too little space to accommodate new names — not only in the sense of physical locations, but also in the minds of consumers. The expense of pioneering new markets — building stores, scale to service them efficiently and the resources re

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish