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5 ways to cultivate fans by thinking like a football team

5 ways to cultivate fans by thinking like a football team

With the Super Bowl upon us, I'm left wondering what brands can learn from sports about generating a more passionate fan base. After all, brand advocates are ever more important in today's connected world.

Beyond just winning on the field, five opportunities come to mind:

1. Develop a narrative for fans to join. Spor

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