7-Eleven Gets a Kwik-E Makeover

Last week 7-Eleven turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of The Simpsons fame, in the latest example of marketers making life imitate art. Those converted stores include 11 in the U.S. and one in Canada. Those outlets and most of the 6,400 other 7-Elevens in North America are offering items that until now existed only on television, such as Buzz Cola

DALLAS — Last week 7-Eleven here turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of “The Simpsons” fame, in the latest example of marketers making life imitate art.

Those converted stores include 11 in the U.S. and one in Canada. Those outlets and most of the 6,400 other 7-Elevens in North America are offering items that until now existed only on television, such as Buzz Cola and Squishees, a Slurpee knockoff.

It's all part of a month-long camp

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