Ad Campaign Seeks to Boost Wal-Mart’s Image

Wal-Mart Stores is attempting to show “The Real Walmart” to consumers through a national image-building campaign that features testimonials from customers and employees.

Launched early last month, the campaign consists initially of three 30-second spots — being shown on TV and also available in digital versions online — designed to demonstrate how the Bentonville, Ark., company helps customers save money, how it prov

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