Ahold: Price Cuts Gaining Traction at Giant/Stop & Shop

Newly implemented everyday low price programs are beginning to change customer price perceptions at Stop & Shop and Giant-Landover, officials of Ahold said in a conference call yesterday.

AMSTERDAM — Newly implemented everyday low price programs are beginning to change customer price perceptions at Stop & Shop and Giant-Landover, officials of Ahold here said in a conference call yesterday. Larry Benjamin, chief operating officer of Ahold’s U.S. operations, said the Value Improvement Program, which began last fall and is now implemented in six categories at the chains, has gained credibility with consumers and has begun to lift sales in some categories. “We know from our da

Register to view the full article