Americans Shop Around for Best Deals

With deals topping $36 billion, 2010 is shaping up to be the costliest year from a promotional standpoint. But despite marketers' all-time spending high, shopper consumption isn't expected to radically change, according to Thom Blischok, global president of innovation and strategy for SymphonyIRI Group. We're going on a buying and consumption diet as a nation and today, for the average shopper,

CHICAGO — With deals topping $36 billion, 2010 is shaping up to be the costliest year from a promotional standpoint. But despite marketers' all-time spending high, shopper consumption isn't expected to radically change, according to Thom Blischok, global president of innovation and strategy for SymphonyIRI Group.

“We're going on a buying and consumption diet as a nation and today, for the average shopper, less feels good,” he said during the webinar “2010 — Business as Unusual:

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