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Back to the future with sampling

Back to the future with sampling

I visited my local farmers' market recently. As ever, I was struck by the community feel it creates: I saw a few people I knew, and the food felt fresh and local.

But what really struck me this time was how much energy was created by sampling. Pretty much at every stand you could sample something. And it provoked conversation: both between the customer and the seller, and among customers.

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