Bashas' Gains From More Effective Promotions

LAS VEGAS — Bashas' is driving incremental sales since adopting best practices to promote more effectively, a chain executive told a workshop audience here this month at the annual National Grocers Association convention. Bryson Waterman, director of marketing research and category management for the Chandler, Ariz.-based chain, said the company is doing a better job since changing its promotion strategy.

LAS VEGAS — Bashas' is driving incremental sales since adopting best practices to promote more effectively, a chain executive told a workshop audience here this month at the annual National Grocers Association convention.

Bryson Waterman, director of marketing research and category management for the Chandler, Ariz.-based chain, said the company is doing a better job since changing its promotion strategy.

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