Big Y to reveal code during Super Bowl

Big Y will run a television commercial during the Super Bowl revealing of a code it has asked shoppers to decipher.

Shoppers are asked to guess what ”I-M-B-Y” means. They can post their guesses on the Big Y Facebook wall with the hash tag #BigYSurprise or Tweet @BigYFoods, along with the hash tag #BigYSurprise.

Among the guesses:

“It's My Big Y.”
“In My Big Y.”

Prizes will be awarded to winners.