Camera Ready

Camera Ready

Brand marketers are studying shoppers in grocery stores equipped with video analytic software.

“Shop as if no one is watching” seems like a simple enough command. But place a recruited consumer in a simulated grocery environment and bias almost always comes into play.

That’s one reason why brand marketers are trading time in labs fashioned after specific chains, for real-life observations in actual stores.

Register to view the full article

TAGS: Center Store