Card Games: N.J. Law Could Jeopardize Gift Card Market

Card Games: N.J. Law Could Jeopardize Gift Card Market

Retailers count on gift cards to add to their one-stop-shopping appeal. So why did the business almost come to a halt in New Jersey?

Gift cards — a key front-end traffic driver and merchandising display — nearly vanished from supermarkets, pharmacies, convenience stores and other retail stores in New Jersey.

“The gift card market could have collapsed,” John Holub, president of the New Jersey Retail Merchants Association, Trenton, told SN.

It’s due to a change in the state’s “unclaimed property” law. The law was originally intended to give the state rights to items like uncashed paychec

Register to view the full article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish