Chain Builds a Food Pyramid as Marketing Tool

RPCS, a multi-banner independent, has created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma and plans to use the government's food pyramid program for healthy eating as part of its promotional strategy. The name reflects a trend that we're bringing to the retail level for the first time, Nicole Taylor, the chain's marketing director, told

SPRINGFIELD, Mo. — RPCS, a multi-banner independent based here, has created the Food Pyramid banner for the nine Albertsons stores it acquired in Oklahoma and plans to use the government's food pyramid program for healthy eating as part of its promotional strategy.

“The name reflects a trend that we're bringing to the retail level for the first time,” Nicole Taylor, the chain's marketing director, told SN.

“Everyone is familiar with the government's food pyramid,

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