C&K: Paper Coupons Drive Lift

BROOKINGS, Ore. Digital coupons may be all the rage, but traditional paper offers are having strong success in a pilot at C&K Market. The coupons are credited for generating double-digit increases in total-store sales vs. same day last year at participating stores. One store even saw a 44% lift. It's all part of a so-called promotion at C&K, which operates about 60 stores in Oregon and California.

BROOKINGS, Ore. — Digital coupons may be all the rage, but traditional paper offers are having strong success in a pilot at C&K Market.

The coupons are credited for generating double-digit increases in total-store sales vs. same day last year at participating stores. One store even saw a 44% lift.

It's all part of a so-called “retro-marketing” promotion at C&K, which operates about 60 stores in Oregon and California. C&K uses the term to describe its new eff

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